Do you know why Ather ended up closing its battery subscription model?

Ather, an Indian Scooter Manufacturer Company, wanted to lower its prices with the help of this subscription model. Still, it eventually failed with this model, as Ather’s CEO disclosed on Nikhil Kamath’s YouTube podcast.

When Ather researched the failure, they learned about the Indians’ behavior regarding their vehicle. Indians don’t want to feel that they aren’t the owner of their vehicle.

Such behaviors are very important to study, and market research tools do exactly this. It lets you learn about the reasons, probability, and other factors influencing any business topic.

To know more do read the full blog: Qualitative and Quantitative Market Research